Pratheek Ashok

07 March 2017 | by CDN Team

Crafting Emotions – Custom Car Design
Pratheek Ashok’s project explores the culture of car customization from its origins to today, looking at the relationship between consumers and their vehicles. The project investigates methods to establish strong bonds between consumers and their cars, using computational analysis and abstraction to physically represent the consumer’s vision.
Choosing a retired engineer as a client, his dream car was 'captured' using computational analysis, to create a roadster named ‘Reflection’. The car embodies the client's emotions and desires with retro styling reminiscent of his youth and provides an open-top driving experience to enhance the sensation of freedom and fun.

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