Winners of the Center for Creative Studies (CCS) 12th annual Michelin Design Competition have had their work diplayed at the Michelin booth at the 2001 Detroit Auto Show. The Michelin Design Competition challenges CCS students to create vehicles of the future utilizing Michelin’s revolutionary tire/wheel system - PAX System™.
The student’s work was judged in two categories: overall vehicle design and PAX System design. The first category required students to design a tire assembly from tire through suspension exploiting the technical advantages offered by PAX System. Designs for this category were judged on the degree the design technically accomplishes the assignment as well as the quality of the renderings.
Students winning the PAX System division were:
- First Place: Addam Ebel from South Bend, Ind.
- Second Place: Joel Van Fassen from Holland, Mich.
- Third Place: Seungwook (Bo) Moon from Seoul, South Korea
The second category required the students to incorporate Michelin's revolutionary tire technology, PAX System, in their concepts. The designs had to represent a vehicle that could realistically be on the road in 2010. Students were encouraged to include automotive technologies not yet available but which could be developed. Designs for this category were judged on thought process, depth of research and quality of the rendering.
Students winning the vehicle design category were:
- First Place: Joel Van Fassen from Holland, Mich.
- Second Place and Third Place Tie: Addam Ebel from South Bend, Ind. and Kelly Tierney from Midland, Mich.
Students with winning designs received scholarship money from Michelin. This year, the scholarship money will be placed in the Carl Olsen Scholarship Fund in honor of the chairman of the transportation design program, Carl Olsen.
Olsen came to CCS in 1987 as the chairman of the transportation design program and is retiring this year. Under his leadership, the Center’s transportation design program became known in design circles as one of the best in the world, and he has been responsible for molding many of today’s leading automotive designers.
"Michelin is synonymous with top quality in the automotive tire industry," said Richard Rogers, president of the Center for Creative Studies. "CCS strives to provide its students with the highest quality design education. Working with Michelin on this design competition inspires these students to pour their energies and creativity into the projects.”
A panel of automotive industry experts judged the Michelin Design Competition:
- Jon Albert Vehicle chief designer, GM Design Center
- Trevor Creed Senior vice president, Design, DaimlerChrysler
- Robert Huber Director of design, Johnson Controls
- Howard Drayton 'Buck' Mook Independent designer
- Mark Snethkamp Senior co-chairman of the NAIAS
"The creativity exhibited by these students is an indication and a tribute to both their vision and the CCS program in general. The results are amazing," said Bob Carroll, vice president of marketing for Michelin's Automotive Industry Division. "By utilizing these images in our auto show booth, we are able to and emphasize the design freedom PAX System offers."
The Center for Creative Studies-College of Art and Design (CCS) is one of the nation's leading arts education institutions. A private, fully accredited, four-year college, CCS offers Bachelor of Fine Arts degrees in animation and digital media, crafts, communication design, fine arts, industrial design, interior design and photography.
The college also offers non-credit courses in the visual arts through its continuing and community education program. CCS is located in Detroit's Cultural Center where it provides a challenging learning environment in which students explore issues of art and design while preparing for careers in the professional world.
Michelin manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle. The group also publishes travel guides, maps and atlases covering Europe, Asia, Africa and North America.