Ford Motor Company has been busy remaking itself as a ‘mobility’ company, but its latest concept carries this idea to the extreme limits. Ford of Spain, along with the Spanish design practice Espada y Santa Cruz and the marketing giant Ogilvy & Mather, has created a baby crib that emulates the sound and motion of the family car.
Parents everywhere understand the concept; often the only thing that will lull a fussy baby to sleep is a ride in the car. Countless gallons of petrol have been burned in the pursuit of even a partial night’s sleep for weary parents. Now, thanks to Ford, you can bring the experience home to your nursery.
The crib, known as Max Motor Dreams, works like this: You drive your car on a test run, and using the bespoke app on your smartphone, you record the sound and approximate motion of your car. Then you can activate the crib’s motor and speakers through the app and the little tyke is lulled to sleep in conditions similar to those in your own car.
Considering that the average parent loses some 44 days of sleep during the first year of a child’s life, this concept could be a life-saver for weary mums and dads – and certainly a sanity-saver.
“After many years of talking to mums and dads, we know that parents of newborns are often desperate for just one good night’s sleep. But while a quick drive in the family car can work wonders in getting baby off to sleep, the poor old parents still have to be awake and alert at the wheel,” said designer Alejandro López Bravo, of Espada y Santa Cruz, which produced the crib. “The Max Motor Dreams could make the everyday lives of a lot of people a little bit better.”
For now the Max Motor Dreams is just a concept – the one-off prototype will be auctioned for charity and the whole concept was an advertising gimmick for Ford’s Max line of cars. Some have even suggested that it might be a late April Fool’s joke. But if so, the joke is on Ford. Parents who have seen the ad are clamouring for this crib, so someone will have to make it (perhaps priced to undercut the conceptually similar $1600 Snoo). We look forward to further developments in this product line. Perhaps a Ford walker or tricycle? Your move, Blue Oval…