Tokyo Forum assembles the world’s design elite. Want to join them?

17 October 2017 | by Maxine Morland

Tokyo Forum assembles the world’s design elite. Want to join them?

The Tokyo 17 Car Design Forum gathers the designers who created the coolest cars at the motor show

Our Tokyo Car Design Forum, which takes place every two years just before the Tokyo motor show (this year it’s on October 24th), gathers the world's best automotive designers for a day of panel discussions, presentations and networking.  And if you’re in Tokyo at that time, you can still (just) grab a place.

Many of the most exciting concepts and production cars being launched at Tokyo this year were created by the designers coming to the Forum, which is organised by Car Design News and JAMA. Honda is launching a much-discussed Sports EV concept in Tokyo, hot on the heels of the Urban EV Concept from Frankfurt, and the company’s head of design Tsuyoshi Matsuhashi is speaking in the Brand Evolution session at the Forum.

Rumours suggest that Nissan may be showing the new Z car, successor to the 370Z, along with the new Leaf. Their VP of Design Alfonso Albaisa will open the Forum with a session talking about interpreting luxury for young, savvy consumers, joined by Sawa Yoshihiro from Lexus. Toyota and Lexus are showing many things at the Tokyo show this year, at both ends of the design spectrum, from the stately Century through to the Lexus LS and a mystery Lexus concept, to the quirky i RIDE.

Subaru’s Mamoru Ishii will be discussing how brands steeped in adventure heritage can capitalise on that design, then launching the Viziv Performance Saloon Concept at the show. Ishii worked on the original Viziv concept car shown in Geneva in 2013.

Other speakers at the Forum include Hyundai’s Luc Donckerwolke, Tata’s Pratap Bose, GAC’s Zhang Fan, Aston Martin’s Marek Reichman, Alpine’s Antony Villain, Yamaha’s ‘Dezi’ Nagaya Akihiro, Land Rover’s Massimo Frascella, Geely’s Peter Horbury and Faurecia’s Andreas Wlasak.

Speakers and delegates will be tackling the knotty issues of car design, such as how to resolve the tension between designing something new while respecting a brand's identity, how brands with a strong adventure heritage can capitalise on that, what the new interpretation of luxury is for new, tech savvy customers, and the design strategy of China and India's successful brands.

The Forum is chaired by design legend Shiro Nakamura and Car Design News Editor-in-Chief Chris Maillard. There are still a few delegate spaces left. Register here. For more details about this event, visit the Tokyo 17 Car Design Forum website.

Car Design News will be covering the Tokyo motor show in full through our CDN Live stream, and in-depth analysis of the cars launched will feature on the site in the weeks following the show.