Watch Flavio Manzoni explain Ferrari design

12 February 2018 | by Michael Gooderham

During the launch weekend for Ferrari’s unprecedented display of its design process – and the history thereof – the company’s head of design Flavio Manzoni gave a presentation at the Design Museum in London. In it, he divulged further insight into how the company creates cars for one of the most famous brands in the world.


Since moving its design in-house, after a long history of collaborating with the likes of Pininfarina, Zagato and Scaglietti, Ferraris have boasted striking, detailed shapes with ever more aggressive graphics. But, as Manzoni points out, every crease is created by the intersection of two important surfaces – never is a line purely ornamental.


We see this explained via the 488’s deep bodyside air intakes which feed the new turbocharged engine, but only after Manzoni goes through which styles and approaches to design he does and doesn’t like from history, as well as explaining why he once designed a LaFerrari spaceship…

A 38-minute video of the presentation is now publicly available from Design Museum London, which you can watch below.


If you’d rather see the highly impressive collection of Enzo memorabilia, technical drawings, panel-beater’s master moulds, wind tunnel models, a full-scale clay J50, deconstructed engines and fully assembled, priceless classics from the 70-year history of the prancing horse for yourself, you still can. The exhibition will remain open until 18th April at the Design Museum near Holland Park, Kensington, London.

Having been ourselves (see gallery for a taster), we highly recommend it.