The head of GM’s Global Advanced Design department, Clay Dean, has left General Motors to assume the position of Chief Innovation Officer at Under Armour, the American sports and athletic wear brand. A graduate of Brigham Young University, Dean worked at General Motors for 20 years and was responsible for a number of concept cars, as well as the design of Hummer vehicles.
Although the move seems surprising, Dean describes himself as a “sneakerhead” and shoe design enthusiast. He spearheaded a Nike/GM design collaboration in 2004.
He will be responsible for “global vision and strategy for Innovation, and cross-functional collaboration with its internal Design, Marketing, Product, and Category Management team,” according to Under Armor’s press release.
“Clay brings a unique perspective to Under Armour and deep roots in design, manufacturing and innovation that will be critical in guiding how we make and deliver products now and in the future,” said UA President of Category Management and Innovation Kevin Haley, to whom Dean will report.
We wouldn’t be surprised to see an Under Armour/automaker cross-branding project in the near future…
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