Michelin North America

Michelin North America


Michelin Challenge Design

Michelin created the annual Michelin Challenge Design to celebrate, promote, publicize and give visibility to original creative thinking and innovation in vehicle design.

By embracing and supporting design, Michelin aims to establish a closer relationship with the design community, combining technical innovation with transportation design to create vehicles that consumers want to buy and will enjoy driving.


Michelin Display Cdn V3

Michelin Challenge Design display at the 2015 North American International Auto Show


Mcd 2015 Winners Mich Exec

Winners of the 2015 Michelin Challenge Design competition with Michelin executives during a private reception at the 2015 North American International Auto Show. Pictured L to R: Florent Menegaux Cristian Polanco (3rd place - Guatemala) Aurelien Deleuze (2nd place - France)


Mcd Apa Panel 2 (1)

Left to Right: Jason Stein, Editor and Publisher, Automotive News moderated the Michelin Challenge Design “Mobility For All” Panel that included Alexander Klatt, Associate Professor, Chair of the MFA Transportation Design Graduate Studies, College for Creative Studies; Jason Wilbur, Manager, Advanced Design Studio, Honda R&D Americas Inc.; and Ben Ebel, Design Coordinator, Original Equipment Activities, Michelin North America, and Co-Chairman of Michelin Challenge Design, at the Automotive Press Association in Detroit.


Full version of the APA 2016 theme panel discussion


Winners With Mm (4)

2015 Michelin Challenge Design winners with the Michelin Man


Mcd Theme 2016 300X250
2016 Michelin Challenge Design Theme


2015 Michelin Challenge Design


Car Design News articles featuring Michelin Challenge Design

2016 Michelin Challenge Design 012016 Michelin Challenge Design entries close on 1 June

18 May 2015


316802 68 Preview2016 Michelin Challenge Design Automotive Press Association design panel

28 Apr 2015 


312919 68 PreviewMichelin Challenge Design at NAIAS 2015

10 feb 2015 



310515 68 PreviewMichelin Challenge Design - Chinese Universities competition winners announced

05 Dec 2014


305766 68 PreviewJury selects South Korean team as winners of Michelin Challenge Design 2015

02 Sep 2014


304698 68 PreviewMichelin Challenge Design 2015: Jury meeting and entry review

11 Aug 2014


300147 68 Preview2015 Michelin Challenge Design Automotive Press Association design panel

16 May 2014


287374 68 PreviewMichelin Challenge Design 2014 winners revealed

13 Jan 2014 


Key Personnel

Ben Ebel

Design Coordinator, OE Activities, Michelin North America & Co-Chair of Michelin Challenge Design

Scott Pajtas

Innovation Deployment Director at Michelin North America & Co-Chair of Michelin Challenge Design

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