Michelin created the annual Michelin Challenge Design to celebrate, promote, publicize and give visibility to original creative thinking and innovation in vehicle design.
By embracing and supporting design, Michelin aims to establish a closer relationship with the design community, combining technical innovation with transportation design to create vehicles that consumers want to buy and will enjoy driving.
Michelin Challenge Design display at the 2017 North American International Auto Show
Winners of the 2017 Michelin Challenge Design competition with Michelin executives during a private reception at the 2017 North American International Auto Show. L to R: Pete Selleck, Chairman and President, Michelin North America; Kurt Scanlan (3rd place: Canada); Tao Ni (1st place: China); Florent Menegaux, Chief Operating Officer, Groupe Michelin; Daniel Bacelar Pereira (2nd place: Portugal); Jean-Dominique Senard, Chief Executive Officer and Managing Group Partner, Groupe Michelin
2017 Michelin Challenge Design winners with the Michelin Man and Ben Ebel, Innovation Deployment Director of Original Equipment for Michelin North America and co-chair of Michelin Challenge Design (pictured far left) and Stewart Reed, Chair, Transportation Design Department, Art Center College of Design and Jury Chairman, Michelin Challenge Design (pictured far right)
2017 Michelin Challenge Design 2017 “Le Mans 2030: Design for the Win” Theme Video
Full version of the Michelin / Automotive Press Association 2017 “Le Mans 2030: Design for the Win” theme panel discussion
2017 Michelin Challenge Design Theme
Car Design News articles featuring Michelin Challenge Design