Michelin created the annual Michelin Challenge Design to celebrate, promote, publicize and give visibility to original creative thinking and innovation in vehicle design.
By embracing and supporting design, Michelin aims to establish a closer relationship with the design community, combining technical innovation with transportation design to create vehicles that consumers want to buy and will enjoy driving.
Michelin Challenge Design display at the 2015 North American International Auto Show
Winners of the 2015 Michelin Challenge Design competition with Michelin executives during a private reception at the 2015 North American International Auto Show. Pictured L to R: Florent Menegaux Cristian Polanco (3rd place - Guatemala) Aurelien Deleuze (2nd place - France)
Left to Right: Jason Stein, Editor and Publisher, Automotive News moderated the Michelin Challenge Design “Mobility For All” Panel that included Alexander Klatt, Associate Professor, Chair of the MFA Transportation Design Graduate Studies, College for Creative Studies; Jason Wilbur, Manager, Advanced Design Studio, Honda R&D Americas Inc.; and Ben Ebel, Design Coordinator, Original Equipment Activities, Michelin North America, and Co-Chairman of Michelin Challenge Design, at the Automotive Press Association in Detroit.
Full version of the APA 2016 theme panel discussion
2015 Michelin Challenge Design winners with the Michelin Man
2016 Michelin Challenge Design Theme
2015 Michelin Challenge Design
Car Design News articles featuring Michelin Challenge Design