Fiat Pulse
Rodrigo Do Vale Ciossani
Designed for the very specific needs of the Brazilian youth, Ciossani's Fiat two-seater mixes elements of sports car, SUV and beach buggy. Its rugged stance is required to cope with the country's rough roads, its cool blue hue to offer some respite from the region's extremely hot summers. Its interior is design to be comfortable for the long journeys many make to the beach, yet is able to be hosed down. In keeping with Fiat's form language, the Pulse avoids visual aggression, but does add some "friendly muscularity", Ciossani says.
Audi Airflow
Sebastiano Russo
Russo has captured the feeling of airflow in his Audi-branded sports concept. Being powered by compressed air, with super-efficiency in mind, the fast, floating forms and cool colors of the design also adhere to Audi's technical, high-quality aesthetic with sharp creases and taut surfacing. Visual strength is added by the metallic band that flows from its IP to its roll hoops. The few driver controls are handled with precision and fine attention to detail. The bespoke helmet design that sits next to the model highlights its pared-back, racing intentions.
Automotive proposal for China
Ka Lun Alan Tam
That the project isn't called 'a car for China' is essential to understanding its raison d'etre. The Tesis research behind the VW-branded project highlights the differing requirements and desires the Chinese market has compared to those in the West. Driving – car ownership, even – isn't high on people's priorities and when travel is needed, being driven is always preferable. The vehicle is automated allows its occupants to work, relax or sleep. The whole project is designed from a Chinese perspective with a calming, understated aesthetic. The neat twist is that the vehicle's direction of travel is the reverse of what we might expect; its bluff nose leading the raked rear to highlight its opposing philosophy.
Hold On!
Andrew Rumble
Yet another market-specific Masters Thesis project, Rumble's Hold On! project is a neat play on GM Australia's Holden brand name. The 'ute' concept is unique to the region and mixes utility with sophistication and refinement. "It can take you to church on a Sunday and your pigs to market", Rumble explains. Its form language and materials are influenced by the equipment used by the nation's many adventure sports, particularly surfing and mountain biking. Rumble has evolved the traditional lion face of Holden, while retaining its trademark nose-down, tail-up stance.
A car for Detroit
Sang Hoon Lee
Sang Hoon Lee – himself a US citizen – argues that an American aesthetic is an oxymoron. As a nation made up of immigrants from across the globe, Lee suggests that something truly American must therefore have a global aesthetic, such as the iPod. There's a touch of European to its proportion and clear Japanese influence in its detailing. However the unique needs of the American people – comfort for large distances and a large cargo area to fit into their culture of wholesale grocery shopping make this a car for the US. Lee describes the car as an "all-American Superhero."
Autobahn Cruiser
Jeongik Yun
Jeongik Yun's project bucked the overall trend of overtly efficient, discreet vehicles by designing a pure speed machine. Inspired by the aerodynamics of Le Mans sports car racers, the Autobahn Cruiser is designed for high-speed runs on Germany's derestricted freeways. Long, low and pebble-smooth, the supercar's aesthetic is classic, with full, soft volumes reminiscent of Auto Union and Mercedes streamliners.
The Grand Paris
Maxime Pille
Based on research by Pille regarding traffic movement in Paris now, and exploring its future, the resulting personal mobility modules are specifically design to conform with Pille's suggested segregation of the city into two zones: urban and extra-urban. In urban areas only, small, automated, zero-emissions vehicles would be permitted. These modeules can be joined together for use in extra-urban environments. Under these circumstances the upright two-wheeled pod reclines and mates with another module to create a larger coupe. Its Citroen DRG rotated to form the front of the vehicle.
Students from semesters one and two undertook a project named '10 Years Beyond' in which they created a either an exterior or interior of a vehicle for themselves in ten years time, depending on their semester. These can all be found in the gallery above.
Pforzheim Designers Classic Reunion 2010
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Pforzheim University Winter Degree Show 2010
Pforzheim University Summer Show 2009
Pforzheim University Winter Degree Show 2009







