“Why go to Switzerland?”
"Well, the flag’s a big plus...”
Awful jokes aside, GIMS (Geneva International Motor Show) is the year’s biggest and busiest show for European and many other non-American brands. This year’s edition looks like being particularly frantic, with lots of high-profile launches promised – several of which we already have in-depth details of, but have been threatened with death by fondue if we make them public before the embargo.
What’s more, we have our own high-profile event at the show; we'll be announcing the winners of our annual Production Car Design of the Year and Concept Car Design of the Year awards – unique and highly coveted prizes, judged by a selection of the car design world’s most eminent figures.
We’ll also be giving our Lifetime Achievement Award to one of the design world’s greats, which is a chance to honour those who have done superb and often world-changing work over their career.
And we’ll be launching our annual Car Design Review yearbook, a seriously high-quality and very collectable volume, which always sparks a minor stampede to get one of the extremely limited number of copies. However, we’ll be selling a very small number on Amazon this year, so keep your eyes peeled...
Held at a swanky nightclub, the awards ceremony will as usual attract a cross-section of the most respected designers, the industry’s top executives (and a smattering of journalists, lured by the idea of free food and drink).
So keep your eyes open for our Geneva coverage. It’ll be high-value, neutral and rather cool.