} ;

LA 2018: THAT Volvo Stand...

28 November 2018 | by Karl Smith

This morning as the doors opened, we made a beeline for the Volvo stand, knowing it would be very crowded around Press Conference time. There we saw what renderings had noted at...a stand with no cars.

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Instead, Volvo has described several scenarios for the future of the car: Volvo Care, the subscription service; car sharing; a Google partnership, and an app experience. It's Volvo as a lifestyle, not just a car.

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We met our colleague, Volvo Brand Director (and former CDN Editor), Owen Ready, who walked us through the exhibit and shared a secret with us... the cars will be back tomorrow..