With the premiere of the Hyundai Genesis concept halfway across the world in New York, Ssangyong was showcasing its own large luxury sedan concept for the domestic market.
Code-named Wz, it will go into production sometime late in 2008, to compete with the Hyundai Genesis (BH), and GM Daewoo's L4X, a re-badged version of the Australian GM Holden Caprice, which also made its Korean debut at the show.
The D2 segment in Korea is all of a sudden turning out to be very congested and competitive, with traditional luxury car market leaders Hyundai and Ssangyong, looking to face a tough challenge from GM Daewoo, which will make full effort to re-enter the market with the L4X after a long hiatus, since the bankruptcy of Daewoo almost a decade ago.
With exceptional stance and proportions, Wz displays a sleek, athletic coupe-like profile - keeping up to date with the trend - and it would be a shame if the profile gets lost or diluted on its way to the production. Viewing from the side, the shoulder line is simple and strong, but perhaps lacks a little in volume as it reaches the rear, for a large luxury sedan.
Some details on the display model were left wanting, perhaps due to lack of time, with poor headlamp boundaries and unrefined proportions of the head lamps and grille.
The Wz interior design uses a horizontal single cluster layout with 'crocodile leather' grain which surprised some onlookers, but otherwise interior details appeared almost an afterthought.