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2016 Michelin Challenge Design winners honoured

25 January 2016 | by Tom Phillips

2016 Michelin Challenge Design winners honoured

Winners of the 2016 Michelin Challenge Design (MCD) global competition, along with winners of the 2016 MCD College for Creative Studies competition with members of the MCD team, jury and Michelin executives during a private reception at the 2016 North American International Auto Show

The 2016 Michelin Challenge Design competition was run under the theme of 'Mobility for All – Designing for the Next Frontier.' Participants were asked to design a personal, family or commercial vehicle that provides simple, functional and affordable mobility for the developing world.

This year’s winners provided innovative, thought-provoking designs that focused on solving a problem in their respective regions. The entries didn’t entirely focus on transporting people, they focused on transporting goods and services as well.

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Winners of the 2016 MCD competition enjoy a private portfolio review with members of the MCD jury. Pictured L to R: Jason Castriota (Ford), Freeman Thomas (Ford), Edgar Garcia (2nd place), Frank Saucedo (GM), Stewart Reed (Jury Chairman), Heidi Bliss (GM), WooSung Lee (3rd place), Rajshekhar Dass (1st place)

Representatives of the three winning entries, from India, Colombia, and South Korea, were hosted by Michelin at the North American International Auto Show (NAIAS) in January. In addition to having their designs featured in a special Michelin Challenge Design display at the show, the winners were honoured at a private reception for designers hosted by Michelin Groupe CEO, Jean-Dominique Senard.

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Michelin Groupe CEO, Jean-Dominique Senard welcomes guests and congratulates the winners of the 2016 Michelin Challenge Design competition during a private reception at the 2016 North American International Auto Show

The three winners also enjoyed the opportunity to present their design portfolios to Michelin Challenge Design jury chairman, Stewart Reed and jurors Freeman Thomas (Ford) and Frank Saucedo (GM) prior to the reception.

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Winners of the 2016 Michelin Challenge Design competition with the Michelin Man during a private reception at the 2016 North American International Auto Show. Pictured L to R: Edgar Andres Sarmiento Garcia (2nd place – Colombia), WooSung Lee (3rd place – South Korea), Rajshekhar Dass (1st place – India)

Michelin Challenge Design is in its 15th year and the field of entrants and professional jury members supporting the programme continues to grow. The 2016 jury included design leaders from BMW, FCA, Ford, GM, Honda and Nissan. Since its inception, MCD has received more than 8,200 entries from 121 countries. The work of the 14 finalists and juror comments can be found on Michelin's dedicated design website.

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Michelin Challenge Design jury members with the Michelin Man during a private reception honouring the winners at the 2016 North American International Auto Show. Pictured L to R: Freeman Thomas (Ford), Frank Saucedo (GM), Michelin Man, Richard Plavetich (Nissan)

“Design and innovation are important core values important to Michelin,” said Thom Roach, vice president of TCO marketing for North and South America. “Michelin is a mobility company. We’re not just interested in mobility from a perspective of more tyres on more cars, but also from a perspective in how we can help transport people, goods and services around the world. The winners of the 2016 Michelin Challenge Design certainly presented some outstanding ideas and we congratulate them on their success.”

To find out more about Michelin Challenge Design and the 2017 Michelin Challenge Design theme – Le Mans 2030: Design for the Win – go to www.michelinchallengedesign.com.