July 6th 2000 - Rover Group has announced the appointment of Peter Stevens as its new Product Design Director.
The appointment has been driven by a need to revamp the look and feel of Rover cars and sharpen the company's image. The new strategy is to resurrect the Rover brand by being more radical with car design, introducing a sportier feel to the range. A Rover spokesman confirms that the overall branding of Rover has been discussed, but that no decision to change it has yet been made.
Peter (55) is a world renowned car designer with designs like the McLaren F1, Jaguar XJR15 and Lotus M100 Elan to his name. Joining Rover Group, Peter Stevens will lead a new design team based at the company’s Longbridge, Birmingham headquarters.
Commenting on the appointment, Nick Stephenson, deputy Chairman said: “Peter joins the Rover Group at an extremely exciting time and he will be responsible for designing and shaping our future product designs. He is one of the automotive worlds leading designers throughout the industry and I am sure his experience in working with some of the most prestigious motoring brands will provide the basis for a great future range of Rover and MG cars.”
Following the recent appointment of Rob Oldaker as Product Development Director the Rover Group research and development team is now complete. Peter will continue other design projects through his design consultancy and will remain a Visiting Professor in Vehicle Design at the Royal College of Art.
Peter is a car enthusiast and has a number of MGs in his personal collection.