Cadillac revealed more details of its new SRX car-SUV luxury crossover vehicle Tuesday, with a design that draws on the CTS and the Vizon concept first seen at the 2000 Detroit Auto Show. While similar to the Vizon concept in overall architecture, the SRX appears to have picked up design details such as the Cadillac 'family' front end and bodyside treatment from the CTS.
Built with a car-like unibody but featuring the higher profile of an SUV, the SRX splits the difference between car and light truck. Its seats are three inches higher than a luxury sedan's, three inches below a typical SUV.
It incorporates a new take on the Cadillac's cutting-edge designs of the 1950s with their fins and arrow-like outline. In place of fins, the SRX has vertically stacked lights on front and rear, and angular fender forms following the lead of the XLR and CTS.
The SRX is designed to plug a hole in Cadillac's lineup between cars and its larger Escalade SUV. It will come with a V6 or V8 Northstar engine and rear or all-wheel drive.
"You've got the performance characteristics that are like you're in a premium sedan," said Cadillac General Manager Mark LaNeve. With the SRX, XLR and other new-look vehicles, Cadillac is consciously telling younger car buyers that it wants their business, too, LaNeve said. He acknowledged that getting people under 50 into Cadillacs won't be easy. "For a lot of people, Cadillac isn't even on the radar screen. It's a long-term project."
US consumers bought just over 200,000 mid-size luxury SUVs last year. GM predicts the segment will grow as high as 350,000 as automakers introduce up to 14 new models - including the SRX - to compete with the the Lexus RX300, BMW X5, Acura MDX and Mercedes-Benz M-class.
Mid-market car-SUV hybrids such as the Toyota RAV4 and Honda CRV have been around for a while. More recently, luxury brands have been building their own niche in this market.
The 2004-model SRX will be priced between $40,000-$50,000 when it goes on sale in mid-2003, officials of General Motors said at the vehicle's unveiling.
Meanwhile Saab has given up plans to develop a seven-passenger SUV, which was rumored to be based on the same platform as the SRX. GM said it has killed plans to create a Saab version of the SRX because it would have cost too much to adequately differentiate the Saab from the Cadillac.
Chevrolet has announced 'Colorado' as the name of its all-new mid-size pickup. "We wanted a name that would fit within the Chevy Truck portfolio and stand out in the marketplace," said Russ Clark, Chevrolet marketing director, mid-size truck.
Colorado marks the fifth all-new Chevy Truck since the announcement of the Chevy Avalanche at the 1999 North American International Auto Show. Colorado production will begin in the fourth quarter of 2003.