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Car Design Forum Tokyo: Recap

25 October 2017 | by Michael Gooderham

The second Car Design Forum Tokyo took place yesterday to a full room of senior automotive designers, ahead of the Tokyo Motor Show. Introduced once again by Shiro Nakamura and featuring speakers from car manufacturers around the globe, there was a larger focus on Asian brands to reflect the meteoric rise of Chinese, Korean and Indian companies  to which end we heard from senior representatives of GAC, Hyundai/Genesis and TATA Motors, among others.


Just four people turned up...

The day of talks from the headline speakers was broken down into four sessions which encompassed where car design is now: New Luxury, Alternative Asia, Adventure Heritage and Brand Evolution. Each talk brought us revelations, from the incredible statistics associated with the Indian market, to a hint about the next Land Rover Defender and a call from Horbury to aspiring automotive designers that Geely is hiring...


...until we mentioned there was food – then the inevitable happened

Meanwhile, Honda's Matsuhashi-san saying that "Designers need to make people happy; if they don’t do that, what’s the point?" goes some way to explaining the clean, friendly, inviting nature of their new Urban EV and Sports EV concept cars – cars which, sure enough, seem to be making a lot of onlookers happy.


There was passion in the eyes of everyone who spoke (perhaps in none more so than Marek Reichman of Aston Martin). If you want to take in that passion and learn what we learned, then you're in luck: all four sessions are available below to watch in full. Put the kettle on and enjoy:

Session 1: New Luxury

Alfonso Albaisa (Senior Vice President of Global Design, Nissan)
Sangyup Lee (Vice President of Design, Genesis)
Yoshihiro Sawa (President, Lexus and Managing Officer, Toyota)
Moderated by Yuko Iida, automotive journalist

Session 2: Alternative Asia

Pratap Bose
, Head of Design, TATA Motors and TAMO
Zhang Fan,Vice President, Head of Design, Guangzhou Automobile Group Co.
Peter Horbury, Executive Vice President of Design, Geely
Moderated by Masatsugu Arimoto, design journalist

Session 3: Adventure Heritage

Mamoru Ishii, General Manager, Design Department, Product & Portfolio Planning Division, Subaru Corporation
Massimo Frascella, Creative Director Exteriors, Land Rover
“Dezi” Nagaya Akihiro, Executive Officer and Chief General Manager Design Center, Yamaha
Moderated by Chris Maillard, CDN Editor-in-Chief

Session 4: Brand Evolution

Tsuyoshi Matsuhashi, General Manager and Chief Design Officer, Honda
Marek Reichman, Director of Design, Aston Martin
Antony Villain, Design Director, Alpine
Moderated by Tetsuya Kato, publisher/editorial director, Car Graphic


Thanks for watching, and to everyone who took part!
Keep checking the CDN Live section of our website for the crucial new releases from the Tokyo Motor Show.