GM Industrial Design team gets a shake-up

08 June 2018 | by Chris Maillard

GM Industrial Design team gets a shake-up

Executive Director Sharon Gauci

Michael Simcoe, vice president of GM Global Design, has re-organized his Industrial Design team to “further cement the importance of his Industrial Design organization, which has been held in a place of esteem since the days of Harley Earl,” as the company put it. The newly-formed team is comprised of over 160 team members worldwide. Below is the officially confirmed list of moves.

Led by Executive Director Sharon Gauci (above), the Industrial Design team has expanded its leadership team and their scope of work.

 “This is the next step of a journey to become an Industrial Design powerhouse,” said Gauci, “We are building a strong brand, demonstrating our talent for designing emotional products and experiences, and adding value to the broader GM Design family.”

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Erin Crossley, previously Cadillac Color & Trim manager has been appointed director, Global Color & Trim, reporting directly to Gauci. Crossley’s team is responsible for the research, design and appearance development of interior and exterior colors and materials across all GM vehicles.

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Liz Wetzel, previously director, Global User Experience, is now director, Global UX Product Design, reporting directly to Gauci. Wetzel is responsible for the advanced strategy, development and production release of user experience product design.

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Todd Parker, previously director, Exterior Components and Accessories has been named director, Product Design, Experiential & Creative Visualization and Brand ID, reporting directly to Gauci. Parker’s team manages the Industrial Design studio which includes product design, events, experiential design, architectural enhancements and creative visualization. He is also responsible for brand identity and badge design for Chevrolet, Buick, GMC and Cadillac.

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Susan Skarsgard, Design manager, GM Design Archive & Special Collections, and her team continue to manage the official repository for all historical materials relating specifically to the design process at General Motors. This includes collections starting from the inception of the Art and Color Section (started by Harley Earl in 1927) to the present Global Design Organization.