Alexandre Malval, 48, is to become head of Daimler AG's new design studio near Nice. He joins from PSA, where he was head of design for Citroën.
“We are very pleased to have attracted Alexandre to the Mercedes star. His expertise and talent greatly enhance our international team,” says Gorden Wagener, Daimler’s chief design officer.
“With our new design centre, we are returning to the origins of our brand in southern France,” he adds in reference to the ‘Mercedes’ part of Mercedes-Benz originating from businessman Emil Jellinek of Nice racing under the name ‘Monsieur Mercédès’ – a name chosen as a nod to his daughter – in 1899.
Subsequently, in 1902, Daimler-Motoren-Gesellschaft (DMG) registered ‘Mercedes’ as a protected trademark.
“Mercedes-Benz is the automotive luxury brand which we will develop further, under outstanding conditions, on the Côte d’Azur,” Wagener adds.