} ;

Who’s Where: Pratap Bose promoted to Tata global design VP

28 January 2019 | by Michael Gooderham

Pratap Bose is being promoted from Tata Motor’s head of design to their vice president, global design.

Bose, who holds a master’s degree from RCA and is a veteran of Piaggio, Mitsubishi and Mercedes-Benz among others, has been working for Tata Motor since 2011, where he instigated the creation of a new design philosophy known as ‘IMPACT 2.0’ which has been key to the Indian manufacturer’s growing success and credibility. You can read more insight into that here.

Currently, Bose oversees Tata’s three design centres in Pune, Turin and Coventry, in India, Italy and the UK respectively.

Bose tells Car Design News that “It’s been a pleasure to be a part of the transformation journey at Tata Motors. The creation of this position is a testament to the the global design team’s efforts over the last four years to bring award-winning design at the centre of that transformation. I look forward to the continued support of the company senior leadership team and the entire global design team, to bring compelling design to customers in the markets where we operate.”