Should automotive manufacturers fear or embrace this surprise announcement from the consumer technology giant?
The unveiling of Sony’s prototype Vision S electric vehicle occurred with much theatre as the climax to its presentation at the Consumer Electronics Show (CES) in Las Vegas – and it certainly caught many automotive executives at the event off guard.
The presentation’s objective was to showcase Sony’s capabilities in imaging and sensing technologies for advanced driving assistance systems (ADAS), connectivity and infotainment products as well as to demonstrate its ‘complete vision’ of future mobility.
The question is whether or not Sony – as well as other electronic and tech giants – will now firmly step into the space of traditional automotive players.
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OEMs are rushing to bring out more electric SUVs in a bid to meet emissions targets and protect margins. But they will require innovations in design and engineering to stay desirable and competitive in an increasingly crowded field
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