Elsa graduated with an Art & Design Masters degree from Donghua University, started her career with VW Shanghai in CMF field for 5 years, followed by another 9 years with Peugeot Citroen DS building up a CMF team from scratch and leading all China projects design activities. She joined GDC in 2017 as CMF Design Director, took on HMI Design Director role in parallel in 2020. She enjoys being among talented designers, inspiring and getting inspired, experiencing the creation process of a holistically appealing product from A to Z.