Over the past 20 years, Alexandre Dreyer has acquired a strong background in the leadership of multi-disciplinary design teams, creative direction, product design and design management. His collaboration with brands like Alessi, Lexon, Habitat, Orla Kiely, Villeroy & Boch and Jonathan Adler allowed him to work with brands across Asia, Europe and the US, as well as accumulate expertise in the Asian supply chain and fabrication processes. Alexandre now leads the BASF Creation Center team in Asia, inspiring and educating designers across the region with the endless possibilities of BASF Performance Materials.