Established in 1986, Geely keeps growing from a Chinese local firm to a multi-cultural global organisation which owns Geely Auto, Volvo Cars, Lynk & Co., Polestar, Proton, Lotus, London Electric Vehicles, New Energy Commercial Vehicles-Yuan Cheng and other automotive brands.
With well-equipped studios in Shanghai, Gothenburg, Barcelona and Los Angeles, plus other locations under development, Geely Design has total staff of approximately 900 and growing. These design studios, with top class design teams and the latest tools in design development, are responsible for the creation of a unique design language for each of Geely’s brands. As does the establishment of all design studios around the world which have attracted international and local talent ranging from experienced professionals to new graduates.
Geely official website: http://global.geely.com/
Guy Burgoyne, vice president of design at Geely China, reveals the measures taken by the company during lockdown, and describes the current situation in China with the re-opening of the Geely design studios
In this livestream discussion, Geely’s Guy Burgoyne, SAIC’s Shao Jingfeng and Hyundai’s Simon Loasby discuss the measures they have and are taking to keep studios working during lockdown and how the Chinese and Korean studios are adapting to going back to work and what measures are in place.
Geely Design moved its main China facility into an anonymous looking site near Shanghai South Station in June. Studio chief Guy Burgoyne gave us a little tour
The announcement of Geely’s brand-new electric car sub-brand Geometry, so fully-formed and sophisticated, was a shock to many at the 2019 Shanghai motor show. Demonstrating the speed – and style – of change in the Chinese automotive market, and featuring genuine innovations previously reserved for concept cars, the Geometry A (seen here in early production form) has an interior which is a revelation for a car in its price-bracket.
Geely unveils EV sub-brand and smart saloon concept at Shanghai 2019