As part of Volkswagen Group China, Innovation Center Asia aims to provide mobility solutions specifically for the Chinese and Asian markets and ideas and concepts that also can be transferred to the world. The group-wide solutions will be integrated into our strong brands.

It will focus on visionary products and services, disruptive technologies, smart city concepts, start-up scouting and a best-in class customer experience that respond to Asian customers’ expectations.

Here we break down the traditional barriers by bringing together exterior and interior designers, user experience experts and specialists for artificial intelligence, digital life, scouting and engineering.

Innovation Center Asia, together with its global network (Group Innovation Europe & Innovation Center California), takes a whole new approach to envisioning people’s mobility needs of the future and creating visionary solutions.

The Innovation Center will house a cross-functional team of 50 creatives in a think tank environment developing future designs, advanced user-experience concepts and disruptive business models.