At a suitably quirky launch event in Milan – dancers, saxophones and laser shows all featured – Lynk & Co showed off its 02. Car Design News spoke to the design team
Lynk & Co is a quirky brand. Take a look at the interior design of its members’ clubs: lamp posts bent at 90 degree angles, accidentally Wes Anderson hues, fake plastic trees, it is all wilfully offbeat. So it went with the launch of the new all-electric SUV/crossover 02, which was unveiled to a soundtrack of electric violins and cavorting youth. It was great fun, but proved almost a counterpoint to the muscular, but far from extravagant stylings of the car.
“We have evolved since our first car on the European market. This design adds more calm and refined elements to our toolbox without losing any of the personality the brand is known for,” says design director Stefan Rosen.
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