A generation ago, Autobianchi stood for innovation in packaging and engineering. Formed in 1955 as joint project by Bianchi, Pirelli, and FIAT, the small company was “the mouse that roared”, creating a limited number of models, each unique in the marketplace, and frequently serving as platforms for innovative features FIAT hoped to incorporate in future models.
A generation ago, Autobianchi stood for innovation in packaging and engineering. Formed in 1955 as joint project by Bianchi, Pirelli, and FIAT, the small company was “the mouse that roared”, creating a limited number of models, each unique in the marketplace, and frequently serving as platforms for innovative features FIAT hoped to incorporate in future models.
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