Since Stellantis launched the DS brand back in 2009, you could say the models have been somewhat over-designed. Now the design team are reining things back in, starting with a brand new flagship model, the DS No.8. Mark Smyth travelled to the DS Studio in Paris to take a look
DS could have called its new flagship electric vehicle, the DS8, but the No.8 is a very different thing to what has gone before it. The design team has said goodbye to the angular geometric shapes of the past and gone all in on luxury look and feel.
It’s easy to think we’ve heard all this before, not just from DS, but having seen the pre-production model at a preview at the Stellantis Design Centre near Paris, this time it’s true. I’d even go so far as to say that the interior of the No.8 is now the best combination of design, styling and CMF of any model in the Stellantis stable, including, Maserati.
That’s a big claim, but one that is easy to justify and you only need to look at the images here to get an idea of how it compares visually. As always though, we’ll start at the beginning, the exterior.
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