Hyundai introduces a new, hydrogen powered, family-oriented SUV with a new design language
There is a well-worn joke about hydrogen fuel circulating in the American automotive industry. It goes something like this: “Hydrogen. It’s the fuel of the future – and always will be.” OK, so you won’t fall off your chair laughing, but the joke underscores the challenges of a hydrogen automotive economy when compared to petroleum, or even a pure electric car.
Only Toyota, Hyundai and Honda (until recently) placed hydrogen cars in the American marketplace, and even then, only in California, which has a modest hydrogen filling station network. Given the limited number of stations, the owner of a hydrogen car is quite the pioneer and adventurer. Most owners limit travel to within a 120 km radius of their home to assure they don’t run out of fuel. Talk about range anxiety.
It’s in this context that Hyundai introduces the Initium concept, a hydrogen fuel cell SUV. Powered by Hyundai’s latest fuel cell technology, the Initium extends the range of travel to some 650 kilometers and provides room for a family and all their gear – some of it up top, as the roof rack indicates.
The Initium also introduces Hyundai’s new “Art of Steel” design language. At the…
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