Cars

The storied bloodline of the Jeep Wrangler

By 2024-08-01T14:05:00

Jeep wrangler trio 2025 hero

Jeep design lead Vince Galante looks back on the history of the Wrangler and how the brand has continued to update it for the modern era 

Trace the lineage of any long standing vehicle back to its roots, and a myriad of changes will render the latest model practically unrecognisable. Over the years, trends such as vehicle lightweighting and engine downsizing have necessitated significant design developments, and now digitalisation and electrification are currently doing the same. The Jeep Wrangler, however, is an exception to the rule.

Vince Galante_VP_JeepExteriorDesign

Vince Galante, VP of Jeep design

From its inception as a military vehicle in 1941 for the US army to the fifth-generation model that is still rolling off production lines today, the Jeep Wrangler has evolved but clearly retains many of its original design concepts. Car Design News sat down with vice president of Jeep design, Vince Galante, to talk about the creation of the Wrangler, the impact of its history on the wider design industry, and what the future holds for the model.

CDN: What is your relationship with the Wrangler as a designer? Have you worked on many iterations of the model?

Vince Galante: The Jeep Wrangler is an icon and to…

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