OVERVIEW

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Design on a global stage poses several challenges with different regional tastes, regulations and aesthetic values. Designers must address this while maintaining a cohesive global appeal. To succeed, car manufacturers must establish a hybrid approach, integrating local knowledge of key markets within a broader global strategy.

Key themes our panels will discuss include:

• How to create a unique brand identity
• Strategies to integrate cutting-edge tech
• Customising for individual and regional preferences
• Local sustainability practices
• The evolving user experience
• Pairing cultural relevance with design excellence.

Join us in China as we return for the first time in five years since a pandemic-enforced hiatus. The event will take place on the evening of the media day at Auto Shanghai 2025.

APPLY FOR YOUR PASS