Standing out in an era of global design
6-10pm, 23 April 2025,
Andaz Xintiandi, Shanghai
Join the conversation #CDNShanghai
Standing out in an era of global design
6-10pm, 23 April 2025 | Andaz Xintiandi, Shanghai
Join the conversation #CDNShanghai
Standing out in an era of global design
6-10pm, 23 April 2025 | Andaz Xintiandi, Shanghai
Join the conversation #CDNShanghai
OVERVIEW
Design on a global stage poses several challenges with different regional tastes, regulations and aesthetic values. Designers must address this while maintaining a cohesive global appeal. To succeed, car manufacturers must establish a hybrid approach, integrating local knowledge of key markets within a broader global strategy.
Key themes our panels will discuss include:
- How to create a unique brand identity
- Strategies to integrate cutting-edge tech
- Customising for individual and regional preferences
- Local sustainability practices
- The evolving user experience
- Pairing cultural relevance with design excellence.
Join us in China as we return for the first time in five years since a pandemic-enforced hiatus. The event will take place on the evening of the first press day at Auto Shanghai 2025.
Speakers
Anthony Lo
Chief design officer, vice President of global design, BAIC Group
Speaker
READ BIO
BIO
Anthony Lo was appointed as chief design officer and vice president of global design at BAIC Group in October 2024.
Before joining BAIC, Anthony Lo was Ford’s global chief design officer, responsible for creating consistent brand experiences with a line-up of products for both the Ford and Lincoln brands.
Before this, Lo served as Renault’s VP of exterior design and led the invention of new design languages for the Renault and Dacia product line-up.
In 2010, he was the director of advanced design for General Motors Europe, overseeing Saab, Opel and Vauxhall projects. In 1993, he joined Mercedes-Benz’s new advanced design studio in Japan, having worked at Audi in Germany for three years before that. Lo’s career in design ultimately kicked off with Lotus Cars where he designed the distinctive Carlton and worked on other notable vehicles, such as the Isuzu 4200R concept.
Lo is a native of Hong Kong and holds a degree in industrial design from Hong Kong Polytechnic University, as well as a Master’s degree in automotive design at the Royal College of Art in London. He holds numerous accolades, including: Geneva Auto Show’s Best of Show (2006); Car Design News Concept Car of the Year (2007); Hong Kong Elle Style’s Asian Designer of the Year (2007); World’s Outstanding Chinese Designer Award (2012); Hong Kong Outstanding Polytechnic University Alumni Award (2013).
Before joining BAIC, Anthony Lo was Ford’s global chief design officer, responsible for creating consistent brand experiences with a line-up of products for both the Ford and Lincoln brands.
Before this, Lo served as Renault’s VP of exterior design and led the invention of new design languages for the Renault and Dacia product line-up.
In 2010, he was the director of advanced design for General Motors Europe, overseeing Saab, Opel and Vauxhall projects. In 1993, he joined Mercedes-Benz’s new advanced design studio in Japan, having worked at Audi in Germany for three years before that. Lo’s career in design ultimately kicked off with Lotus Cars where he designed the distinctive Carlton and worked on other notable vehicles, such as the Isuzu 4200R concept.
Lo is a native of Hong Kong and holds a degree in industrial design from Hong Kong Polytechnic University, as well as a Master’s degree in automotive design at the Royal College of Art in London. He holds numerous accolades, including: Geneva Auto Show’s Best of Show (2006); Car Design News Concept Car of the Year (2007); Hong Kong Elle Style’s Asian Designer of the Year (2007); World’s Outstanding Chinese Designer Award (2012); Hong Kong Outstanding Polytechnic University Alumni Award (2013).
James McLachlan
Editor, Car Design News
Moderator
READ BIO
BIO
James McLachlan is editor of Car Design News, Interior Motives and Car Design Review writing, commissioning and editing the editorial output across digital and print. A design journalist for 14 years, James is interested in the intersection between car design, urban planning, technology and culture.
Partners
Marquee Partner
A story that goes beyond borders
Since 1997, we have been producing Dinamica®, an innovative and versatile suede, known for its quality and exceptional performance. This material finds applications in numerous sectors, but in recent years, it has seen a growing demand in the automotive sector, becoming a sought-after choice even by the most prestigious car manufacturers.
Dinamica® is the result of technological collaboration between the renowned Japanese industrial giant Asahi Kasei, the Italian company Miko Srl, and the American multinational Sage Automotive Interiors. Thanks to this partnership, we have been able to distinguish ourselves in the market. The spirit of design and Italian know-how are fundamental to this product, which has reached a global scope thanks to the presence of production sites and offices on every continent.
Premier Partner
studiokurbos: Innovative Design at the Intersection of Automotive, Product, and User Experience
studiokurbos is an independent, owner-managed design studio with locations in Stuttgart and Shanghai. Founded by Andreas Kurbos in 2013, the team of around 50 people creates comprehensive design solutions in automotive, product design, and user experience.
studiokurbos is especially known for combining these three design areas, allowing them to create innovative products and mobility solutions for international brands. They focus on connecting physical and digital interactions to make technology more accessible.
In today’s connected world, studiokurbos' approach to combining different design fields is crucial. The studio not only creates visually appealing designs but also intuitive and user-centered experiences that improve the interaction between people and technology. With a deep understanding of design and user needs, studiokurbos goes beyond current trends to develop sustainable, forward-thinking solutions.
Sponsorship
Global design creates vehicles with universal appeal. At best it balances timeless design with local adaptations; at worst it leads to cars that are homogeneous and bland.
Providing cohesive global appeal while meeting regional tastes, regulations and aesthetic values is no mean feat, but one solution may come in the form of a hybrid approach: integrating local knowledge of key markets within a broader global strategy.
Join us on the evening of the press day at Auto Shanghai as we return to China for the first time in five years since a pandemic-enforced hiatus. The event will bring together a mix of OEMs to discuss design trends in China; the importance of a unique brand identity; and how to combine cultural relevance with design excellence.
Venue
Andaz Xintiandi, Shanghai
Venue location
Andaz Xintiandi, Shanghai
Please note that this is not a postal address. Any event materials or shipments will be refused.
88 Songshan Road, Shanghai
200021, China
Previous Attendees
