Standing out in an era of global design
6-10pm, 23 April 2025,
Xintiandi, Shanghai
Join the conversation #CDNShanghai
Standing out in an era of global design
6-10pm, 23 April 2025 | Xintiandi, Shanghai
Join the conversation #CDNShanghai
Standing out in an era of global design
6-10pm, 23 April 2025 | Xintiandi, Shanghai
Join the conversation #CDNShanghai
OVERVIEW
Design on a global stage poses several challenges with different regional tastes, regulations and aesthetic values. Designers must address this while maintaining a cohesive global appeal. To succeed, car manufacturers must establish a hybrid approach, integrating local knowledge of key markets within a broader global strategy.
Key themes our panels will discuss include:
- How to create a unique brand identity
- Strategies to integrate cutting-edge tech
- Customising for individual and regional preferences
- Local sustainability practices
- The evolving user experience
- Pairing cultural relevance with design excellence.
Join us in China as we return for the first time in five years since a pandemic-enforced hiatus. The event will take place on the evening of the media day at Auto Shanghai 2025.
Partners
Marquee Partner
A story that goes beyond borders
Since 1997, we have been producing Dinamica®, an innovative and versatile suede, known for its quality and exceptional performance. This material finds applications in numerous sectors, but in recent years, it has seen a growing demand in the automotive sector, becoming a sought-after choice even by the most prestigious car manufacturers.
Dinamica® is the result of technological collaboration between the renowned Japanese industrial giant Asahi Kasei, the Italian company Miko Srl, and the American multinational Sage Automotive Interiors. Thanks to this partnership, we have been able to distinguish ourselves in the market. The spirit of design and Italian know-how are fundamental to this product, which has reached a global scope thanks to the presence of production sites and offices on every continent.
Premier Partner
studiokurbos: Innovative Design at the Intersection of Automotive, Product, and User Experience
studiokurbos is an independent, owner-managed design studio with locations in Stuttgart and Shanghai. Founded by Andreas Kurbos in 2013, the team of around 50 people creates comprehensive design solutions in automotive, product design, and user experience.
studiokurbos is especially known for combining these three design areas, allowing them to create innovative products and mobility solutions for international brands. They focus on connecting physical and digital interactions to make technology more accessible.
In today’s connected world, studiokurbos' approach to combining different design fields is crucial. The studio not only creates visually appealing designs but also intuitive and user-centered experiences that improve the interaction between people and technology. With a deep understanding of design and user needs, studiokurbos goes beyond current trends to develop sustainable, forward-thinking solutions.
Previous Attendees
