Design review: Genesis G80
Michael Nash falls in love with the shape of the Genesis G80 but finds the user experience quite frustrating
Without spending time in North America or South Korea, you would be forgiven for not yet knowing the Genesis car brand – the luxury arm of Hyundai. The company started its foray into Europe in May 2021 with two models – the G80 sedan and the GV80 SUV. The goal was to bring Korean luxury and a unique driving experience to a new market. Has the newcomer succeeded, and will it become a staple marque in Europe’s car world? We got behind the wheel of the G80 to find out.
The Genesis G80 is somewhat of a shapeshifter. At a first glance, the lengthy sedan is unassuming and subtle, practically going unnoticed when in a busy street full of cars. Its shape and stance are sharp without being dominating, but it doesn’t take long to realise there is something a little special going on here. Proportionally, Genesis have got it spot on with the G80. The long bonnet with the A-pillars pushed back and the overhang at the rear – it’s all very pleasing, and it means that the model looks sumptuous from every angle despite the fact it doesn’t scream “look at me!”
This content is available to subscribers only | Sign in
Get unlimited access to Car Design News
Unlock exclusive design knowledge, inspiration & connection.
Free Trial
Includes:
Knowledge
- Keep up-to-date with new car and who's where news exclusives
- Discover the latest design thinking with design leader interviews
- Stay ahead of the curve with design trend report articles and livestreams
Inspiration
- Step inside leading design studios with our 'inside the studio' series
- Read in-depth reviews of the new and influential vehicles
- Discover cutting edge designs from other design disciplines
- Access Interior Motives magazine in digital page turner format
30-days free
Then $16 per month for Essential subscription
Billed as $194 annually
Other currencies: £149 / €179 annually
Available to new subscribers only
Essential Plus
Includes:
Knowledge
- Keep up-to-date with new car and who's where news exclusives
- Discover the latest design thinking with design leader interviews
- Stay ahead of the curve with design trend report articles and livestreams
Inspiration
- Step inside leading design studios with our 'inside the studio' series
- Read in-depth reviews of the new and influential vehicles
- Discover cutting edge designs from other design disciplines
- Receive 2x print editions of Interior Motives per year
- Activate a 20% discount on the annual Car Design Review yearbook
Connection
- Take part in subscriber only design challenges
$22 per month
Billed as $259 annually
Other currencies: £199 / €239 annually
Premium
Includes:
Knowledge
- Keep up-to-date with new car and who's where news exclusives
- Discover the latest design thinking with design leader interviews
- Stay ahead of the curve with design trend report articles and livestreams
- Access deeper insights with trend report whitepapers
Inspiration
- Step inside leading design studios with our 'inside the studio' series
- Read in-depth reviews of the new and influential vehicles
- Discover cutting edge designs from other design disciplines
- Receive 2x print editions of Interior Motives per year
- Receive 1x annual copy of the Car Design Review yearbook
- Activate a 25% discount on additional Car Design Review books
Connection
- Take part in subscriber only design challenges
- Participate in subscriber only online workshops
$32 per month
Billed as $389 annually
Other currencies: £299 / €359 annually
Explore more subscription options.
Need help?
For help with individual user subscriptions please contact:
Eric Ng
Eric.Ng@ultimamedia.com
For help with multi user subscriptions please contact:
Freya English
Freya.English@cardesignnews.com
