Design Tools

New tools, new workflow with Eric Stoddard of Car Design Academy

By 2025-02-14T10:11:00

Porsche reimagined

An auto industry veteran has embraced a new generation of tools such as Gravity Sketch, Vizcom, MidJourney and others and now instructs others in emerging methods of design and visualisation

Our February Focus on Digital Tools has revealed some emerging “all-stars” of the digital world- most of which are AI programs. But translating these new tools into a productive workflow can be quite a challenge. Eric Stoddard, an alumnus of Daimler/Chrysler, Hyundai and Ford, has developed a new workflow that brings new AI programs into a productive workflow for the designer. We recently chatted with Eric and here is a transcript of our conversation, lightly edited for clarity.

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