Car Design News goes inside Ford’s human-centered design studio to understand how the brand is researching what people want, use and ultimately need
Ford’s London design studio is an unexpected treat, recently renovated to create a warren of collaborative, inspiring spaces. It is bright, airy and laid out to encourage chance encounters, all while maintaining a sense of professionalism. This is a workplace, after all, despite the feeling of a university campus.
Car Design News was recently invited for a tour of the space, accompanied by European design director Amko Leenarts and Usha Raghavachari who has led the studio in both its current and former guise as “D-Ford”. Previously described as a global innovation lab, the site has been given more of a clear and concise remit – human-centred design – and has been renamed as such.
Located in the overtly creative Here East building, it is surrounded by a hive of both professionals and students involved in crafts and all manner of artistic pursuits. There was even a chorus of opera singers as we entered the adjoining hallway outside the studio, much to the delight of the fashion students walking by.
It certainly seems…
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