The science of perceived quality ensures a product materialises as intended
Have you ever been enamoured by a car online only to be disappointed when seeing it in the metal? Perhaps the paint finish was off, body panels were misaligned or the interior just felt a little off – scratchy, creaky or even smells funky.
While there is plenty more to it, an experienced perceived quality expert will ensure scenarios like this do not happen. They do this by working across multiple departments spanning design, manufacturing, marketing, R&D, product planning and even aftersales. It is difficult to pin down exactly where they sit but one thing is clear: there is a passion for excellence and ensuring that hard work done at the studio and beyond does not go to waste.
Car design is often referred to as an artform, while perceived quality is generally considered a science. “It’s two different schools of thoughts and methodologies,” says Kostas Stylidis, an independent researcher who has become one of the foremost voices on perceived quality. In fact, he literally wrote the book on it and more recently has been exploring how data can play a bigger role in the field.
The challenge is that…
This content is available to subscribers only | Sign in
Unlock exclusive design knowledge, inspiration & connection.
Knowledge
Inspiration
Billed as $194 annually
Other currencies: £149 / €179 annually
Available to new subscribers only
Knowledge
Inspiration
Connection
Billed as $259 annually
Other currencies: £199 / €239 annually
Knowledge
Inspiration
Connection
Billed as $389 annually
Other currencies: £299 / €359 annually
Explore more subscription options.
For help with individual user subscriptions please contact:
Eric Ng
Eric.Ng@ultimamedia.com
For help with multi user subscriptions please contact:
Angela Yang
Angela.Yang@cardesignnews.com
Ford’s Paul Wraith discusses the importance of design to the Motor City ahead of Car Design Dialogues Detroit on 29 October 2024
CDN sits down with Stefan Lamm, the new director of global advanced design at Mercedes-Benz
It is all change at Swedish EV brand Polestar as CEO Thomas Ingenlath follows design director Maximilian Missoni out the door
