} ;

Insights

Design Essay: Why don’t people like ‘clever’ cars?

Design Essay: Why don’t people like ‘clever’ cars?

Why is it that the most intelligently designed cars never seem to catch on?

15 November 2018
Design Essay: The role of humans in AVs

Design Essay: The role of humans in AVs

Autonomous light commercial vehicles are a growing area – but where do humans fit into it?

12 November 2018
The Older Market Part I: Cars for the Elderly – Where Are They?

The Older Market Part I: Cars for the Elderly – Where Are They?

The people with real buying power are generally over 50... so why do car brands keep targeting youth?

29 October 2018
Subsriber
Design Essay: What Can Car Designers Learn From Sneakers?

Design Essay: What Can Car Designers Learn From Sneakers?

The wide world of training shoes has pioneered ideas that might have legs in the automotive world...

24 October 2018
Design Essay: MBUX Reimagined

Design Essay: MBUX Reimagined

An expert takes on the task of suggesting how Mercedes’ new UX could be improved

17 October 2018
Subsriber
The Art of Construction: Designing heavy machinery

The Art of Construction: Designing heavy machinery

Design Director of Volvo CE Gustavo Guerra explains what drives construction equipment and truck design

15 October 2018
Subsriber
Question: What Is A Car?

Question: What Is A Car?

Changing formats, powertrains and autonomy all widen our definition of a car. Or do they?

24 September 2018
Subsriber
Car Design Essentials Part 3: Graphics

Car Design Essentials Part 3: Graphics

In the last part of our Essentials series, we look at how to place faces and lines atop your muscles

05 September 2018
Subsriber
Car Design Essentials Part 2: Muscles

Car Design Essentials Part 2: Muscles

Having established the bones, it’s time to add the surfaces. Carefully...

29 August 2018
Subsriber
Car Design Essentials Part 1: Bones

Car Design Essentials Part 1: Bones

The first of a new series on absolute design basics everybody must know

20 August 2018
Subsriber