Interior Motives: Mercedes Maybach S-Class
By Jens Meiners2021-01-19T21:20:00
Ambient lighting, a cocoon-like interior, and champagne flutes – the Mercedes-Maybach S-Class is a cut above its standard sibling and offers a strong alternative to British luxury marques such as Rolls-Royce and Bentley
The history of the Mercedes-Maybach S-Class is complex. Around the turn of the century, Daimler was a bystander in the battle over Rolls-Royce and Bentley, fought out between BMW and the Volkswagen Group. Their response was the resurrection of the lost Maybach brand, and from 2002 to 2012, the Maybach 57 and 62, technologically based on the W140 S-Class, served as Daimler’s answer to the British luxury brands. But it never came close to projected sales numbers and when the brand disappeared in 2021 most expected the chapter to be closed.