Mercedes Design

Gorden Wagener: “The more influence design has the better”

By 2025-02-17T10:00:00

DPS 1 Gorden W - sitting with Moncler G-Wagen

Gorden Wagener, chief design officer of Mercedes-Benz Group, describes the exciting moment the full-width Hyperscreen launched and how to create valuble design in the luxury segment

I believe the car’s exterior design will always remain the main purchase reason, so we give that special attention, but without compromising on our spectacular interiors. We are working right now on ‘Sensual Purity 2.0’ which will place more emphasis on our iconic history and how Mercedes can make a difference in the ‘sea of sameness’, those faceless cars that all look alike and have no real mojo or identity. We want to differentiate through iconic elements and products.

We have the longest history. I was in our museum the other day and when you see all the significant Mercedes vehicles and their meaning, we want to put more emphasis on that.

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