Igor Shitikov

Project 2 of 2

Jeepster

Quick personal project. Jeepster is an old name for more civilized version CJ5 mean Jeep + roadster. Wrangler through years become more and more civilian and comforatable. But still it is the same concept of brutal thing for very specific audience. What could be the next step for a brand in this field? One of options is to make either more SUV or separete wrangler to two thing - beach car for funny weekends and professional off roader. This is a my vision for option A. Car that more jeep than compass, but more suitable and dynamic and young oriented than wrangler.
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Project 2 of 2

Jeepster