Perceived quality experts collaborate across teams to transform innovative ideas into flawless execution, creating cars that captivate buyers and foster long-term brand loyalty. Join us to dive deeper into the best practices, strategies and nuances of perceived quality
At a time when cars are evolving faster than ever, perceived quality (PQ) ensures that the efforts of design, engineering and product teams translate into cars that captivate buyers, making the right first impression and standing out in today’s competitive market. This livestream will explore how PQ supports this goal, even as automotive technology and design continue to push boundaries.
1. Best practices in perceived quality: proven strategies to elevate PQ in every car
2. Segment considerations: the differences between luxury and mass-market vehicles
3. PQ in EVs: unique challenges and opportunities in the electric vehicle segment
4. Digital experience: how PQ extends to touchscreens and digital interactions
✔ Does a “luxury” car exterior sometimes look too “middle market”?
✔ How do new materials in the cabin impact perception—do they smell, feel or look right?
✔ How can design eliminate squeaks, rattles, and other awkward flaws?
✔ What steps can be taken to tighten or standardise panel gaps?
✔ Are touchscreens still a challenge for PQ experts?
Gain a comprehensive understanding of perceived quality—what it is, how it’s evolving and what your team should prioritise moving forward. Whether you’re a designer, engineer or product manager, this session will equip you with practical insights to ensure your vehicles make the right impression and deliver on customer expectations.
Don’t miss this opportunity to elevate your understanding of perceived quality—register now!
perceived quality advocate - head of product quality - McLaren
perceived quality & craftsmanship - Lucid Motors
deputy editor - Car Design News
Freddie Holmes is the deputy editor of Car Design News and has been an automotive journalist for more than a decade, exploring everything from classic cars to electric and autonomous vehicles.
Interested in sponsoring this livestream? Please get in touch with Angela Yang at angela.yang@cardesignnews.com or Abel Sampson at abel.sampson@cardesignnews.com.
If you have already registered or if you are a CDN subscriber, please login to your account for access to the recording.
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