Dacia design boss David Durand explains the brand’s latest project with design students, and why it has reminded the team to “embrace new perspectives”
Partnerships between design schools and OEMs help to embed emerging creatives in the professional world, giving them not only an insight into what it could be like as a full-time design pro but also providing access to tools and products that might otherwise be out of reach. For the OEM, it is a chance to see how the next generation thinks and works, perhaps scouting future additions to the design team and perhaps leading to more than just theoretical concepts.
Late in 2024, Dacia challenged design students from French schools ISD Rubika, Strate and Ensaama-Olivier de Serres to come up with new accessories for the brand’s YouClip system. We saw this first with the Manifesto concept, and more recently with the production-ready Bigster SUV. In short, YouClip describes a series of universal fixing points to which various gadgets or holders can be mounted – and removed – with ease. From rechargable lamps to clip-on cupholders, there is already a wide mix of options, but the hope is that students at these three colleges can come up with more.
“Our primary aim is to work with young designers, not only to garner fresh perspectives, but to…
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