As the march towards electrification continues apace, the American auto industry landscape is reshaping itself. The petrol era is over and design icons of yesteryear are returning in EV form, fomenting a new set of design and engineering challenges and opportunities.

Changing customer demands are redefining the premium segment and OEMs continue to innovate in material and technological terms to stay ahead of the game. Meanwhile, as OEMs transform into digital companies, data is shaping design and engineering decisions, helping to create safer and more efficient vehicles.

Tapping into this convergence of big tech and car design, designers are reappraising the role of UX in interior design and branding. What are the customer expectations for technology. Could digital detox offer a viable alternative to the ‘tablet on wheels’ approach.

The background hum behind all these themes and beyond is sustainability. If the US wants to be a global leader in automotive, it must lead by example, harnessing its knowledge and resources to forge a greener tomorrow.

Car Design Dialogues North America will feature global designers, UX experts, engineers, and suppliers to share insights, innovations, and ideas on the future of American auto design. Presented via our digital event platform, featuring interactive virtual panels discussions, one-to-one interviews and expert demonstrations from the people driving change.