Cars

Audi launches new sub-brand in China: It’s called AUDI

By 2024-11-08T11:32:00

Audi new China sub brand EXT04

When is an Audi not an Audi? When it’s an AUDI.

Audi has partnered with SAIC on a new Chinese sub-brand to better serve the world’s largest car market. The name is AUDI: all capitals, no rings.

The first model from AUDI was previewed at the introduction, the AUDI E, a near-production electric concept that closely previews what will be launched next year. The E is a “sportback”, meaning somewhere between an estate/wagon and a shooting brake.

Audi new China sub brand EXT11

Four letters replace the four rings 

Its dimensions are: 4,870mm long, 1,990mm in width and 1,460mm in height, with a wheelbase of 2,950mm. Its electric powertrain includes two electric motors, with a total of 570 KW of power and four-wheel drive, which AUDI claims will give an acceleration of 0-100kph in 3.6 seconds.

The AUDI E is…

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