Cars

BMW shakes up design team, brings in Missoni

By 2024-09-13T12:00:00

BMW design team 2024

BMW Group is comprehensively overhauling its design division with the BMW brand team split into two studios supported by a newly created CMF department working across all brands 

In an extensive shake up spearheaded by design director Adrian van Hooydonk, BMW Group is splitting its brand team into two studios. Former Polestar design director Maximilian Missoni will head up design for upper mid-size and luxury BMW models, including the BMW Alpina range while Oliver Heilmer formerly MINI’s design boss will oversee design for all compact and mid-size BMW models, including the high-performance BMW M line.

In addition, a newly created Colour and Material Design department led by recent hire Claudia Braun will work across BMW, MINI and Rolls-Royce underlining the ever more important role of CMF. Braun has been managing colour and materials for the BMW brand since April 2024, bringing experience from Porsche AG, Daimler AG and Volvo Cars.

There are other significant moves, most notably…

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