Cars

BREAKING: Cupra reveals ‘rebellious’ Terramar SUV

By 2024-09-03T11:53:00

CUPRA_Terramar_EXT_04

The Spanish brand has thrown a lavish event to celebrate the launch of its new model, a performance SUV that it says is an example of “design following emotion”

Cupra took to the IMAX theatre in Barcelona today to reveal its new SUV, the Terramar. Hosted during the historic Americas Cup boat race, there was plenty of narrative building, emphasising Cupra’s connection with racing and never being second. Indeed, CEO Wayne Griffiths even commissioned a short film called “there’s no second” as part of the car’s promotion. 

Cupra Terramar launch_3417

Cupra Terramar on display for the first time 

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