Cadillac fashions its EV future with new Optiq
By Mark Smyth2024-05-31T13:37:00
Cadillac is continuing to rebrand for the electrified era. Its first EV, the Lyriq, debuted four years ago and since then the design team at the famous American marque have brought us the luxurious Celestiq, the Escalade IQ and revealed the 2025 seven-seater Vistiq
At a glamorous event in Paris, with the Opéra Garnier as the backdrop, Cadillac presented one of its most important new models, the Optiq. Technically the compact premium EV had already been shown in China in 2023, before going on sale there. Then it was shown again in the US, but Cadillac billed Paris as the big one and pulled in its execs for the occasion, as well as a collection of celebrities and Parisian socialites.
There were designer labels galore, but the catwalk star was the Optiq. 176mm shorter than the Lyriq, it still has a wheelbase of 2,954mm, although it is slightly taller at 1,644mm. It’s narrower too, but lead exterior designer for Optiq, Dillon Blanski insists that the frontal design makes it look wider than it actually is. The key objective though, was to make it look dynamic.