As the product design offshoot of Germany’s famous sports car brand celebrates 50 years in business, CDN celebrates ten of Porsche Design’s greatest hits, from sunglasses to skyscrapers and everything inbetween
Non-car designs bearing car brand names can often be little more than ill-considered merchandising moves. But Porsche Design – which celebrates its 50th birthday this year – was conceived from its outset to be more than a marketing platform, and has clearly stood the test of time.
It was set up by Ferdinand Alexander Porsche – son of Ferry Porsche and grandson of Porsche founder Ferdinand – with his brother Hans-Peter in Stuttgart in 1972, and was separate from the car design side of the business. The studio moved to Zell am See, Austria, in 1974 and has since become internationally known for a clean and technical aesthetic using innovative materials. This approach has been applied to watches, sunglasses, clothing, luggage and even residential buildings.
This content is available to subscribers only | Sign in
Unlock exclusive design knowledge, inspiration & connection.
Knowledge
Inspiration
Billed as $194 annually
Other currencies: £149 / €179 annually
Available to new subscribers only
Knowledge
Inspiration
Connection
Billed as $259 annually
Other currencies: £199 / €239 annually
Knowledge
Inspiration
Connection
Billed as $389 annually
Other currencies: £299 / €359 annually
Explore more subscription options.
For help with individual user subscriptions please contact:
Eric Ng
Eric.Ng@ultimamedia.com
For help with multi user subscriptions please contact:
Angela Yang
Angela.Yang@cardesignnews.com
The same week that Jaguar has launched its new marketing campaign ahead of a complete makeover, TWR has revealed a tribute to the XJS
Sasha Selipanov realises his dream of creating a hypercar with a visceral driving experience
Car Design News heads to Nashville for a spin in the Chevrolet Equinox
