Cars

Exclusive: BYD design boss Egger gives rare interview

By 2025-02-04T10:01:00

2024 Wolfgang Egger - F3Q R closed smile 5235

Car Design News’ candid Q&A with BYD’s global design director Wolfgang Egger discusses the challenges of creating new brands from scratch, differentiating interior design convincingly and learning Mandarin

German design veteran Wolfgang Egger turns 62 next week (February 13th) and has had an enviable career among high-end European brands in the 1990s, 00s and 10s. While working at Alfa Romeo twice (1989-1998 & 2001-2007) highlights included the 1996 Nuvola concept, 2000 147 and 2003 8C Competizione concept and 2007 production model. At Seat in-between, he helped create the 2002 Ibiza Mk3 and 2004 Altea and as Audi Group head of design from 2007 and later head of brand design too, the 2012 Crosslane and 2013 Nanuk concepts stood out.

Brief stints at Italdesign and VW Group Interbrand’s design studio followed from 2014, but in late 2016 Egger quietly left for China to become global design director for Chinese EV trailblazer BYD (Build Your Dreams)…

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