The Bovensiepen name is already famous many times over for its ties to Alpina, the famous BMW modification outfit from Buchloe, Germany. Now, the family name has been elevated to the front of the bonnet, not just on a plaque in the cockpit
Although the press release does well to avoid mention of the A-word, there is no escaping the links to a brand with half a century of design excellence under its belt. Indeed, the new Bovensiepen brand clearly intends to position itself separately to Alpina and the Zagato, revealed at the 2025 Fuori Concorso in Italy, is its first model.
Designed in Italy via Zagato (but still made in Buchloe) it does share many traits one would associate with Alpina: an accomplished grand tourer, oodles of torque and power, classy design and elevated luxury. It is perhaps this last element that truly splits the brands, firmly moving into luxury and beyond performance-premium. “We [are] bringing together the DNA of two families,” as third-generation president Andrea Zagato puts it. “When you combine two DNAs, the result should be stronger.”
This thinking chimes well with the word from up top, with Andreas and Florian Bovensiepen adopting the phrase “fine driving.”
The luxury approach is perhaps most obvious on the inside. In reveal spec, passengers are…
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