Cars

First Sight: Hyundai’s 2025 Seoul Quartet

By 2025-04-09T14:00:00

Hyundai

The Korean powerhouse brand Hyundai chose the Seoul Mobility Show in early April to unveil not one, but four new cars, mostly playing very different tunes, but still united by the pixel

It can be hard to keep track of Hyundai design sometimes. Such is the brand’s current output. But on the ground in Seoul, Car Design News got to see its latest four vehicles up close and personal, made up of three smartly grounded new production cars, and one intentionally ‘out there’ concept.

Kicking off with the latter – launched first, two days before the main show at a separate venue in the trendy Seoungsu–dong district – the Insteroid concept is an example of H… 

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