Cars

First sight: the 2024 Dacia Bigster

By 2024-10-09T16:32:00

David Durand Dacia Bigster HERO

Dacia enters the C-segment with the Bigster

Is there a brand in recent years that has overhauled its image so successfully than Dacia? Formerly a byword for cheap motoring and not much more, the Renault brand has transformed its image from staid to rugged, outdoorsy, even cool. Design has played a large part in this shift: the brilliant Manifesto concept is a case in point, but also the Duster and even the modernised logo, which went from a chrome heraldic shield to strong typography.

Now, Dacia is entering the C-segment with the production version of the Bigster concept launched in 2021. A glance at those original images shows not a huge amount has changed and that’s no bad thing. At a private viewing in summer 2024, design director and brand loyalist David Durand explained how things had changed.

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